Creating high-converting TikTok ads isn’t about expensive production — it’s about capturing attention fast and staying native to the platform.
Here are 5 proven hooks you can use for your next TikTok ad:
- “I saw this on TikTok and had to try it…”
This UGC-style hook builds curiosity and social proof. - “Here’s what no one tells you about [Product/Problem]”
Educational but entertaining — perfect for wellness or skincare brands. - “3 reasons I’m obsessed with this [product]”
Simple, quick, and highly shareable format. - “POV: You finally found a solution for [pain point]”
Relatable storytelling that hits emotionally. - “Wait for it…” (with a visual transformation)
Great for before/after videos in beauty, fashion, or fitness.
Bonus Tip:
Make sure your CTA is clear. “Shop now on Amazon” or “Link in bio” still works — but frame it as a solution, not a sale.
