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Case Studies

Case Study 1: Scaling a Skincare Brand

on Amazon

Client: DTC Skincare Brand
Platforms: Amazon Ads + TikTok Influencer Push
Category: Beauty & Personal Care

Challenge:

The client had premium packaging and strong reviews but was struggling with low visibility and high ACOS. They also lacked external traffic and brand recall beyond Amazon.

What We Did:

  • Restructured Amazon advertising campaigns (SP, SB, SD).
  • Launched influencer-led UGC videos on TikTok.
  • Used Spark Ads to amplify top-performing influencer content.
  • Introduced dayparting and keyword funneling with Scale Insights.

Results:

  • Reduced ACOS from 38% to 21%.
  • Increased total sales by 65%.
  • Achieved 1M+ organic views from influencer TikTok posts.
  • Ranked #1 organically for 6 primary keywords on Amazon.

Case Study 2: Fashion Brand Viral Launch

on TikTok

Client: Fast-growing Apparel Brand
Platforms: TikTok Ads + Influencer Network
Category: Clothing & Accessories

Challenge:

The brand was launching a new product line and wanted to drive rapid awareness and conversions through TikTok but had no influencer relationships or creative strategy.

What We Did:

  • Partnered with 5 micro-influencers to create UGC videos.
  • Tested 12+ creatives with varied hooks.
  • Launched Spark Ads using top influencer content.
  • Built custom funnel audiences (engagers, ATC, view-through)

Results:

  • ROAS peaked at 7.4x with Spark Ads.
  • CPA dropped by 48%.
  • Over 3M views across influencer content.
  • TikTok became the top paid channel.

Case Study 3: Amazon + TikTok Growth for a

Supplement Brand

Client: Natural Supplement Brand.
Platforms: TikTok Ads, Influencer Campaign, Amazon Ads.
Category: Health & Wellness.

Challenge:

The brand was experiencing stagnant Amazon growth and weak TikTok results. They lacked effective creative and user engagement.

What We Did:

  • Onboarded 2 health influencers for testimonial content.
  • Boosted content via Spark Ads and retargeted with Amazon DSP.
  • Audited and optimized Amazon listings with A+ content.
  • Tracked traffic and conversions via Attribution Tags.

Results:

  • 92% increase in Amazon sales.
  • 6.1x ROAS on Amazon DSP.
  • Conversion rate improved from 12% to 20.4%.
  • Influencer content reached 1.8M views.

At Adelix.digital, we specialize in helping creators, influencers, and brands grow their presence on TikTok through smart strategies, engaging content, and data-driven insights

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