How to Use Spark Ads to Drive Amazon Sales from TikTok

Driving external traffic to Amazon through TikTok isn’t just possible — it’s highly effective.

Here’s how we do it at Adelix.Digital using Spark Ads:

1. Partner with Niche Creators:
   Start with 2–3 influencers who match your audience. Ask them to create native-style videos around your product’s benefit or transformation.
2. Run Spark Ads on TikTok:
   Boost their organic post using Spark Ads with your own ad account. It keeps all the social proof (likes, comments, shares), which helps credibility and engagement.
3. Link to Amazon Storefront or Attribution Tag URL:
   Make sure to track the performance via Amazon Attribution. This helps us measure actual conversions from TikTok clicks.
4. Retarget via Amazon DSP (Advanced Strategy):
   You can also retarget users who clicked the TikTok ad with Amazon DSP, creating a multi-touch funnel.

Results We’ve Seen:
In one campaign for a skincare brand, TikTok ads drove over 1M views and contributed to a 65% lift in Amazon sales within 30 days.