TikTok is no longer just a platform for dancing videos — it’s one of the most powerful engines for product discovery and sales.
With over 1.5 billion monthly active users and increasing time-on-platform, TikTok is influencing buying behavior more than ever. 78% of users say they’ve purchased something they discovered on TikTok.
Here’s why TikTok Ads are outperforming other platforms:
- Native-style content blends in and gets better engagement than traditional ads
- TikTok’s algorithm-driven discovery makes it easier for new brands to go viral
- With tools like Spark Ads, you can amplify organic posts from creators and customers
- It’s a lower-CPC platform compared to Meta or Google, especially for early-stage testing
Pro Tip from Adelix.Digital:
Use creator-led UGC content and test multiple hooks within the first 3 seconds. We’ve seen 5x+ ROAS when pairing Spark Ads with micro-influencer content in the fashion and beauty niche.
